By Wes Long | Published | No Comments
Taylor Swift has been a constant fixture this season sitting often in luxury suites as NFL stadiums cheering own her boyfriend, Chiefs tight end Travis Kelce.
The NFL has, not too usurpingly, sought to cash in on Swifts attendance and have have featured her enthusiastically cheering on Kelce and the Chiefs on many prime time Nationally televised games this season.
Most recently, as the Chiefs celebrated winning their fourth AFC Championship game in the last five seasons, cameras caught Swift embracing Kelce with a big hug on the field at the conclusion of the game.
But just how much money has Swift generated for the NFL, over $300 million according APEX marketing group.
Taylor’s presence has added over $331.5 million in equivalent brand value while dating and attending NFL games with “swifties” tuning watching in large numbers.
Swift first appeared at a Chiefs game back on September 24th. Since then her image and likeness on television, radio, print (magazine) spots, as wells as the millions of mentions that have been generated on social media led to a marketing evaluation of around $166 million in mid-October.
It has almost doubled by this point.
Swift is set to begin an international world tour of her Era’s Tour beginning February 7th in Tokyo, Japan. That is scheduled to run through the 10th. The Super Bowl is set to take place on Sunday February 11th.
The big question that many are asking is whether Swift will be able to make the Super Bowl to cheer on her boyfriend Kelce.
The NFL is certainly hoping that they will be able to leverage the popularity of Swift for one more game this season, the biggest game on the planet for football fans.
The Super Bowl takes place Sunday February 11th at 6:30 PM/E on CBS. For those fans who actually care about the game, the Kansas City Chiefs will take on the San Francisco 49ers.
